The educational-material base of the department of marketing is the training laboratory for marketing research.
There are several competitive advantages of the marketing specialists training at our university, in compare to classical higher education institutions. We offer not only thorough fundamental, basic vocational training, but also high-quality practice-focused training aimed at the development of professional competences of marketing specialists and formation of competences of marketing activity of the telecommunications branch.
While the basis of classical basic training of specialists consists of the proper information and professional staffing and formations of professional practical skills, modern material and technical support is needed.
On the basis of laboratory realization of a practical component of training of students is planned:
Employment prospects and wages of graduates of the University will depend on the experience gained practical application of marketing programs. Therefore we implement marketing programs in the students training. We plan that the students who complete the course will receive certificates.
The educational program of bachelor marketers including professional discipline, which are based on the use of special software products marketing direction. This is - "of CRM systems in marketing," "Market Research and Business Intelligence", "Digital Marketing", "Marketing projects in the field of telecommunications", "Marketing trade policy" and others.
Everyone knows about the popular programs like "1C: Accounting", "INFIN-Accounting", "Info-Accountant". But this is only accounting systems. They greatly facilitate the work of accountants, but a little help managers. And nothing about the marketers and analysts until recently very few people remembered. So it could last only as long as the economy lived Western credits, export of raw materials and sale of the former stocks. Subsequently, private entrepreneurs first and second factory directors felt that it is impossible to live on. If the company begins to struggle with internal disorder, a reduction in costs, inefficient leadership, then it is doomed. It's clear that this competition. Weak and inefficient it die. Therefore, it has grown rapidly advertising market, the market of consulting services. With the submission of consultants in enterprises have been introduced analytical, management systems, and even simple marketing programs. The former include the system "INEC-Analyst", Audit Expert (www.pro-invest.com), "Alt-Invest". The second group - "Galaxy" (www.galaktika.ru), NS-2000 "Sail-Corporation" (www.parus.ru), "Tekton". By the third - Marketing - Expert (www.pro-invest.com). Marketing GEO, "BEST-Marketing" (www.bestnet.ru).
We are confident that our students will have no problems with their subsequent employment!